WORLD VISION

Beauty has a problem. There’s a huge demand for ingredients like Mica (What gives make-up its shimmer), Shea Butter and Vanilla, but their sourcing is often linked to slavery, exploitation and child labour.

So, to highlight the issue, I wrote a dark comedy script and OOH assets for Thumbstoppers new campaign: Shady Beauty.

We created a fake beauty product launch to raise awareness of just how shady the industry’s sourcing methods really is.

Client: World Vision
Agency: Thumbstoppers
CD: John Barton
Script-writer / Senior Copywriter: Me
Art Director: Laura Williamson
Content Lead/Editor: Mitchell Kendall-Smith
Senior Producer: Rosie Litterick